This statistic presents the results of a survey conducted in Germany regarding the most popular alcoholic beverages among millennials in 2020. That year, roughly 16.3 percent of respondents aged 25 to 30 preferred vodka.
Most popular alcoholic beverages among millennials in Germany in 2020, compared to the population
Characteristic
Millennials (25 to 30 years)
Millennials (31 to 39 years)
Millennials total (25-39 years)
Total population
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German-speaking population; consumed at least once a month
Method of interview
Face-to-face interview
Supplementary notes
The term "millennials" (generation Y) refers to the age of the respondents, who were born between 1981 and 1995. This definition can vary depending on the source. Here it refers to respondents who were between 24 and 38 years old during the survey period.
Information on the sample:
2019: 23,120 respondents, projection to 70.60 million people.
Information on the target group '"millennials (24 to 30 years old)": Projection to 7.26 million people.
Information on the target group "millennials (31 to 38 years old)" Projection to 8.05 million people.
Further information on the method can be found here.
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VuMA. (November 18, 2020). Most popular alcoholic beverages among millennials in Germany in 2020, compared to the population [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/970727/most-popular-alcoholic-beverages-millennials-germany/
VuMA. "Most popular alcoholic beverages among millennials in Germany in 2020, compared to the population." Chart. November 18, 2020. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/970727/most-popular-alcoholic-beverages-millennials-germany/
VuMA. (2020). Most popular alcoholic beverages among millennials in Germany in 2020, compared to the population. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/970727/most-popular-alcoholic-beverages-millennials-germany/
VuMA. "Most Popular Alcoholic Beverages among Millennials in Germany in 2020, Compared to The Population." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/970727/most-popular-alcoholic-beverages-millennials-germany/
VuMA, Most popular alcoholic beverages among millennials in Germany in 2020, compared to the population Statista, https://www.statista.com/statistics/970727/most-popular-alcoholic-beverages-millennials-germany/ (last visited July 24, 2024)
Most popular alcoholic beverages among millennials in Germany in 2020, compared to the population [Graph], VuMA, November 18, 2020. [Online]. Available: https://www.statista.com/statistics/970727/most-popular-alcoholic-beverages-millennials-germany/
